What is SEO and How it works ?Learn SEO And know the Benefits of SEO
Want to know what is SEO and how it works? We’ve created this handy SEO guide for you.
One of the biggest questions we get here is what is SEO and how it works? For businesses that are just starting to build their website or are undergoing a redesign of the website, search engine optimization or SEO is a bit intimidating.
But it won’t be that way.
Even if you do not have in-house SEO experience, you can still start making some positive changes that will help you improve your search engine optimization. Even with a little SEO knowledge under your belt, you may be on your way to improving your brand’s search engine rankings within a short period of time.
Below, we will answer the million-dollar question – what is SEO and how does it work? We’ll cover some of the basics of SEO so you can better understand how it affects your business and what you need to do to stay in good shape.
If you’ve been here, you’re probably wondering what SEO is and how it works. Let’s dig deeper.
What is SEO and how does it work
SEO is an acronym for Search Engine Optimization, which is the process of optimizing your website to get organic or non-paid traffic from the search website results page. In other words, SEO involves making certain changes to your website design and content that makes your site more attractive to search engines. You do this in the hope that the search engine will display your website as the top result on the search website’s results page.
Although search engine optimization can be quite complicated for a variety of factors that affect your ranking, the basic process is not that difficult to understand. Search engines want to deliver the best facility for their consumers. This means delivering results to search engine pages that are not only high quality but relevant to what the searcher is looking for.
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To do this, search engines will scan or crawl so many websites to know what the site is talking about. This helps provide more relevant results for those who are searching for a specific topic or keyword. Likewise, the search engine will scan the site to determine how easy it is to navigate and read to reward user-friendly sites with higher rankings on the results page.
SEO is the process by which companies help companies to ensure that their sites rank high in search engines for keywords and phrases. For example, let’s say you have an article on how to build a bird’s house to get your content in front of the right people, you want to try to optimize this blog post so that it searches for any of the phrases “Build a Bird House”. May show up as a top result.
There are many benefits to SEO for your business. By improving your SEO, you can work to expand your visibility in search engines. This always helps you to reach and engage extra potential consumers. By creating more engaging and effective SEO-centric content, you can increase the likelihood of bringing in more targeted organic traffic.
The elements that influence Search Engine Optimization
Now that you know what SEO is and how it works, let’s take a look at a few factors that can impact your search engine optimization rankings. Search engine giant, Google never gives them the correct algorithm to rank sites. However, we have a pretty good idea of some of the factors that influence the ranking of search engine results pages (SERPs). These factors include both on-page and off-page elements, which we will discuss below.
Content Marketing
Before we dive into some of the reasons SEO on and off the page, let’s talk about content. Content is effective at attracting search engines and helping your organization connect with site visitors.
The higher the quality, relevant content pieces on your site, the higher the search engines will rank your pages on the search engine results page. Similarly, the more interesting and useful content you have on your site, the more likely your visitors are to spend some quality time on your website and possibly even make a purchase.
The secret to creating customized content for both search engines and your human site visitors is to create a wide variety of content pieces that are well-written and most relevant to your visitors. Here are some types of content that you can focus on to help improve your content offerings, and thus your search engine rankings:
Blog posts and articles
Social media content
E-Books and Hotspapers
How-To Guide and Tutorial
Video and audio recordings
Infographics or other visual content
Another important factor to consider when creating content for your site is SEO keywords and phrases. These are relevant words and phrases that a search engine user can type in to find answers to their questions or relevant products and services. When you create content around these keywords and phrases, you improve the chances of higher rankings for these keywords in the search engine results page.
So far another issue that can affect your content, and thus your search engine ranking is how fresh your content is. Refresh refers to how often your company posts new content to your site. However, the only way to keep your content fresh is not to create brand new content. You can refresh your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time.
Although creating content takes time and resources, it will provide more than the last. Search engines love great content, and consumers need quality content to better understand the value your company can pay. Start by creating a few blog posts and working on creating the following on social media. Once you have a group of loyal fans and followers, your company can work to create different types of media to attract and engage with new leads.
On-page SEO
The on-page SEO elements are the elements that occur on your website. You have complete control over these things which means you can work to improve these factors over time by following best practices for SEO. It goes beyond the marketing of your content to the deep level of your site’s HTML.
Here are just a few of the on-page SEO topics that can help you improve your search ranking:
Title tag – The title tag of each page tells search results what your page is about. The keyword that is focused on your content and with your business name must be less than 70 characters or fewer.
Meta description – The meta description search pages on your website tell a little more about what each page is about. It is used by your human visitors to better understand what the page is and whether it is relevant. It should include your keywords and provide enough details to inform the reader what the content is.
Subtitles – Subtitles not only make your content easy for viewers to read, but it can also help improve your SEO. You can use the H2, H2 and H2 tags to help search engines better understand what your content is.
Internal Links – Creating internal links or hyperlinks to other content on your site can help search engines learn more about your site. For example, if you are writing a post about the value of a particular product or service, you can link to your blog post on the product or service page.
Image Names and ALT Tags – If you are using images within your website or in the content of your blog, you may want to include your keywords or phrases in the image name and alt tags. This will help search engines better index your images, which may appear when users perform an image search for certain keywords or phrases.
When strategically placing your SEO keywords and phrases in your pages, it is important to avoid additional optimization. Google and other search engines will penalize your page if it tries to use keywords too many times throughout its content.
In addition, you want to make sure that each piece of the content focuses on only one or two keywords. This helps confirm that your content is specific and related. Trying to tackle too many keywords at once can negatively impact your search engine optimization because it often creates focused and thin content.
Site content plays an important role in your search engine’s ranking, but it is also important to consider your site’s architecture. You must need to use a website design that creates it easy for search engines to test or crawl your pages and content. Creating internal links between your pages and creating a site map can both help improve your site’s crawl ability and give your search engines a better idea of your content.
When it comes to the architecture of your site, another concern is whether your website is mobile-friendly. Many consumers are searching for information and brands on their mobile devices. You need to make sure that these users are able to view, read, and navigate their website from their mobile device. Not only does it affect the user experience, but it can also affect your SEO.
Off-page SEO
In addition to the on-page SEO elements your company controls, there are also off-page SEO elements that can impact your ranking. Even if you do not have direct control over these off-page factors, there are ways you can improve your chances of executing these factors. (But more on that later!)
Here are some of the various off-page SEO factors that can affect your search engine rankings:
Trust – Trust is becoming an increasingly important factor in Google’s ranking of a site. Google determines if you have a legitimate site that visitors can trust. One of the best ways to improve trust is to create quality backlinks from sites that have authority.
Links – This is one of the most common and famous ways to create off-page SEO is through backlinks. Spamming sites with your links is one of the quick and easy ways to ban your site from search engines. Instead, take the time to build relationships with influencers and fans that create quality content and link back to your site on their own content.
Social – One more significant off-page SEO issue is social signals for example likes and shares. Once it comes to boosting SEO, you need to look for quality shares from users. The higher the quality content you publish, the more likely people are to share your content with others.
Even if you have no direct control over what happens outside your organization, you can easily increase the chances of improving off-page SEO by creating quality content that others will find valuable. The more relevant and interesting your content is, the more others will create links on your content and share it on social media. The more people trust your content, the better the search engine.
